Food Packaging Companies In Dubai, Best Bet
Introduction:
You need to make it a win-win situation for you. To do so, you will need to look for service providers who can deliver you with packaging solutions that are hygienic, elite and appealing in nature. This will help you in creating a sound impression in dynamic markets of UAE.
Following are some latest trends that are offered by some highly professional food packaging companies Dubai to be considered:
- Personalization:
This trend has already penetrated greatly during the last year or two, especially within the design phase. A good example here would be of personalized jars offered by Nutella, HP’s sauce bottle, Coca Cola’s ‘Share a Coke’ campaign. These trends were deemed extremely successful and as a result, we may witness more companies opting for such approaches.
- Clean and clear labelling:
Customers today are demanding for cleaner and clearer labelling on the products that they buy. Printing services Dubai based solutions providers seem to be on top of this demand. Blessed with elite equipment and approaches, they ensure that the packaging is not cluttered with messages. The focus is mainly on core product information for better understanding of the buyers.
- Appealing to senses:
Although, this approach is not very new the focus is shifting more towards it. Big brands and manufacturers are keen to ensure that they integrate various sensory elements to their packaging for appealing customer experience.
- Mobilized packaging:
Near-field communication (NFC) and Bluetooth LE are up next. Thanks to mobile technology that has enabled smart phone savvy consumers for improved engagement. Diageo (Beverage Company) can be used as a good example here. It relies on NFC technology on its printed labels of liquor bottles.
Experts in the said industry believe that manufacturers and brands are keen on innovating packaging trends so as to ensure that they keep their customers world over fully engaged. They believe that this approach helps in improving and developing brand loyalty.
Final words:
All four fast moving trends are gaining momentum and are becoming the centre of attention for business owners globally, especially those markets that are developed and highly dynamic. With these markets that are overcrowded with choices today, brand loyalty somewhat has become intangible, this approach enable brands to retain their clients with ease.
Customers today expect fully hygienic, appealing and healthy food items that are packed professionally and with clearly printed labels for them to be able to make easy selections when going for such products.
