How Your Packaging Affects Your Sales?
How often has it happened that you bought a product just because it had adorable packaging in comparison with other counterparts on the supermarket shelf? Have you ever wondered that the packaging that you’re ripping open and apart had been one of the main reasons you bought the product in the first place?
Studies over the time, have repeatedly pointed out the importance of packaging on a product’s sale and marketing. The demand for innovative packaging solutions is on the rise in retail outlets. It is crucial for retailers to understand the practical implications of this and make packaging a marketing tool for their business.
Packaging companies in UAE, UK, and USA have been utilizing this agenda and turning their packaging into a strategic tool to drive the competition away. One of the most prominent examples of this maybe Coca Cola’s “share a Coke” campaign that was a massive hit among the masses and turned the company’s downward spiral into an airlift launching towards success.
Another example may be of Pangea Organics that, in collaboration with the seed producer “Seeds of Change”, came up with molded fiber boxes that you can plant in your garden after use to grow medicinal herbs. Another favorite brand, Nutella took customization to an extreme when they developed an algorithm to come up with a new graphic design and stamped it to a jar. They sold seven million different versions of brand’s identity!
To further prove the point, we’re compiling a whole list of how your packaging affects your sales below:
Information
The first and foremost reason why packaging matters is to provide the customer all the viable information about the product right in their hands. Customers buy what they’re sure of; if your packaging fails to explain what the product is about, it’s very unlikely to sale.
The point is to let the customer all that they might need to know about it without the availability of a sales representative. For example, a guide on how to use the product, the ingredients it has, and precautions necessary to take while usage.
The Safety Net
By providing all the viable information on the product’s packaging, one ensures the brand’s safety. In case anything goes wrong while the consumption of the product, the company can always retaliate that they informed about the precautions on the label or packaging.
It takes the responsibility away from the brands and lets them breathe even if the product fails. For example, in case of medicine, printing on the package that it only works 97% of the time; so even if it fails, the company stays blameless.
Innovation
We have already given an example or two on how amazingly innovation in packaging can affect the sales of the product.
Sometimes just changing the packaging of the product can immensely affect its sales. The change, especially if it’s aesthetically pleasing as well, is always welcomed by the public. People are always looking for unique things to set them apart from the rest just a tiny bit.
Another great example in this regard is Cadbury, who simply by repackaging already available products with the name “Celebrations” created a whole new gift category and product that sold out in millions upon its launch. The product is still a very successful gift item!
Consumer Needs
We live in a world of masses driven towards increasing the utility of a product by minimizing the effort required to use it. Think of the evolution of milk and juice cartons. Think of how easy to use capped oil pouches are.
This comes even more in handy when it comes to food packaging. In the busy lives that most people lead today, everyone’s on a lookout to save more time and effort. On-the-go packagings are in demand today because of this reason. Having a product packaged in a way that maximizes its usage with minimum effort is a sure way of boasting your sales.
Branding
The packaging of your product is the face of your brand, something that your brand comes to be known by. Look at all the successful brands in the world, and you’ll notice they all have a significant way of packaging that sets them apart from their counterparts in the market.
For example, the gold fancy looking cover of the brown chocolate is the distinctive feature of Ferrero Rotcher’s. Or the red wrapper with a silver wrap inside to break the bars is what sets KitKat apart.
Conclusion
Look into the most successful packaging companies in UAE and USA and learn what distinctive feature they are offering that you can use to make your brand stand out from the rest. Study the way you can cost-effectively redesign your packaging and use that to boost your sales!
